About us

We’ve got the gift

We know a thing or two about gifting. Since 1981, our in-house illustrators and buyers have delighted in designing, creating and searching for the perfect items to bring joy to your store. Whether you’re looking for traditional toys or nostalgic novelties, home decor or garden gifts, Rex London Trade is the perfect wholesale supplier for you.

Colour is in our DNA

We sell a bright and eclectic range of inspirational wholesale gifts and homeware, making it easy for your customers to find that perfect gift, whatever the occasion. We bring a large and diverse range of products to market every year, to help keep shoppers coming back for all those special occasions, from Christmas and birthdays to first homes, new babies, and anniversaries.

48% of consumers now expect to receive random gifts*

We’re also here for all the little moments, for the random gifts and acts of kindness. You know the kind: the gift that’s all about the joy of giving, for no other reason than you wanted to. A special occasion doesn’t have to be Father’s Day or Valentine’s. It can just be, “I saw this and thought of you.” 

It’s the thought that counts

We like to practice what we preach, and so we try to do business with thought and care. We are proud to offer no minimum order, real-time stock levels, and free delivery options for the UK and Europe.

The gift of easy ordering

Are you an EU stockist? We understand the perceived challenges of ordering from the UK, so we’ve made the process really straightforward for you, with all import fees and paperwork handled by us. Find out more about our simple ordering process on our European delivery page. 

We’re here to help

Please get in touch with us with any questions about becoming a stockist, placing an order, or an existing order you have with us.

Where it all began

Our founders, Rob and Eri, began with items that they had simply stumbled upon on their travels around Asia. For no other reason than they struck a chord. They liked them, and thought other people would too, and so started selling from a market stall in London’s Portobello Road in 1981.

As the company grew, we decided to not only choose products we liked, but also to design them. First came the original jumbo storage bag, one of our best loved products to this day, and back then our passport to a world that we could fill with our own ideas. Those ideas resonated around the world, and we were soon an international business, winning the 2019 Queen’s Award for Enterprise; for outstanding continuous growth in overseas sales.

Each year we’ve added to our eclectic and stylish collections, and we now welcome new products to our site nearly every week. Today, this unique portfolio of products can be seen all over the world; from small independent shops, garden centres and bookshops, to galleries, museums and large department stores.

The entire range is available to view on our wholesale website, and customers are welcome to book an appointment to view our showroom in west London.